Inspired by the question “what kind of experiences do I want to have with my vehicle?”, Mini has conceptualised this – the Mini Vision Urbanaut. It’s much more than a vehicle – it’s an enabler and companion for unforgettable times, which the brand likes to call “Mini moments.”
The exterior and interior of the vehicle change to reflect the Mini moment at hand, and can be diversified as Chill, Wanderlust and Vibe. In typical Mini fashion, there’s that amalgamation of analogue touches with digital connection.
The Chill moment invites you to catch a breath and pause in the here and now. The car becomes a kind of retreat, a haven where you can relax or work with full concentration. While the rear seat bench (Cosy Corner) invites various seating and lying positions, the backlit loop above it takes on an appearance inspired by a green forest canopy and can also be dimmed.
Wanderlust is the only MINI moment where the MINI Vision Urbanaut is being driven or driving with automated driving functions. In this moment, the interior becomes the ideal place for driving the car, or being driven by it, and enables those on board to rediscover the romance of travel.
The Vibe moment puts time with other people at centre stage – in every way. Opening the side door and folding up the windscreen creates a welcoming scene that blurs the boundaries between the outside and inside. The central circular instrument becomes a media control centre. An animation of graphic equalizers moving with the music is projected onto surfaces of the front, rear, wheels and Loop above the rear seat bench, creating a club like experience.
Another aim with the Mini moments was to use digital integration to intensify or enrich the analogue experience. This “analogue love, digital connection” approach runs throughout the vehicle, like the table, the lamp with OLED display and the LED matrixes in the interior.
Looks like a Mini-ature version of the chalet you’ve been saving on. Well, as long as it could surprise it with Mini’s driving manners, we aren’t complaining.