Advertisement feature: King of the urban jungle

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Advertisement feature: King of the urban jungle
(Image: BBC TopGear India)

The king has risen once again to roar. And amidst the darkness of the current times, he is out to take a stroll in his fabled jungle. Many have come and gone before and none have ever seen the dominance that he has enjoyed. And this time the king emerges fresh and bold, ready to take on the world. But like before, he must once again foray out to satiate his thirst for establishing his superiority. And so, in the dead of the night, the king sets out to roam across his kingdom with pride. Say hello, to the new generation Hyundai Creta, the SUV that has ruled the roost like none other. And it is back, prepared better than ever before, to reclaim its throne.

Hyundai Creata - 2020 Topgear Magazine
(Image: BBC TopGear India)

And the changes aren’t just skin deep. Hyundai has given the all-new Creta a brand new cascading grille, the company’s signature design element. The bold creases on the hood and 17-inch diamond-cut alloy wheels add to the muscular appeal of this king of kings. And then, there’s the front skid plates and lightning arch C-pillar – all signs of the king’s step towards self-development. Furthermore, the tri-beam LED headlamps give its attire that much-needed sense of occasion as well. Beauty really does lie in the eye of the beholder and the Creta proves that beyond measures. It doesn’t stop there though, the rear spoiler, larger Hyundai logo and more elegant body shell, are just a taste of things to come.

Hyundai Creata - 2020 Topgear Auto Magazine
(Image: BBC TopGear India)

Step inside the all-new Creta and you cannot help but admire the new, richer and more premium design all-round, just as it is on the outside. Hyundai’s philosophy of ‘Sensuous Sportiness’ has really taken the Creta into its own. The all-new Creta looks a whole lot more polished – like it’s grown up to become a more mature and benevolent king. It’s not just functionality anymore, it’s a whole lot more! The first thing to strike the eye is the all-new steering wheel design, it’s contemporary and chic, just like the seven-inch Supervision Cluster with digital display. There are cooled front seats – nothing messes with the tempo of the king. The list is almost endless. Whether it’s the wireless phone charger, blue ambient lighting, cooled glovebox, air purifier or electronic parking brake – the king is more than prepared to battle on all fronts.

Hyundai Creata - 2020 Topgear Magazine
(Image: BBC TopGear India)

Constantly reinventing yourself is the true mark of a noble king. In that respect, the all-new Creta doesn’t disappoint. From the ground up, Hyundai’s brand new Creta is a game-changer. This time around, there are three engine options as well. Including a turbocharged petrol motor as well. In fact, there’s an amazing array of choices at hand for its customers. Hyundai offers the all-new Creta with a 1.5-litre, naturally aspirated petrol engine which produces 112bhp and 144Nm. Doesn’t get your blood pumping? Take the 1.4-litre Turbo GDi unit which produces 138bhp and 242Nm which comes with a seven-speed DCT automatic gearbox.

Hyundai Creata - 2020 Topgear Magazine
(Image: BBC TopGear India)

Then there’s the all-new, BS6-compliant 1.5-litre diesel engine that produces 113bhp and 250Nm. Luckily, the manual was at hand to make things interesting on our night-out. The 1.5-litre diesel engine is not only smooth and torquey throughout its rev band but is also very frugal. The line between true power and brute force are blurred by the all-new Creta, playing both roles with absolute ease.

Hyundai Creata - 2020 Interior Topgear Magazine
(Image: BBC TopGear India)

Underpinning the new Creta is a brand-new chassis and suspension setup that makes it all the more exciting to drive, wherever you take it. Be it the open roads of the urban jungles, devoid of traffic, or any bends it may encounter. It offers an elevated sense of confidence that is sure to enthral the enthusiast in you and also offer a secure and confident feel. As the night comes to a close, the king ponders. Should I rest my eyes or carry on forward? But he holds on. Why? To show off one of his most potent new weapons, Hyundai’s BlueLink Technology.

Hyundai Creata - 2020 Digital Meter Topgear Magazine
(Image: BBC TopGear India)

This is among the latest in connected car technology with its 50 plus features. Some of these include geofence alert, time fencing alert, Voice Assist Dialing, push maps by Hyundai’s call centre, Panic Notification, SOS/emergency assistance, driving behaviour/information, monthly health reports and a whole, whole lot more. To further cater to this particular piece of technology, Hyundai even has three buttons placed just below the auto-dimming rearview mirror. One for activating the BlueLink voice command, one for roadside assistance and one for an SOS or emergency.

Hyundai Creata - 2020 Features Topgear Magazine
(Image: BBC TopGear India)

Through this, the all-new Creta brings forth a myriad of functions that makes it feel more alive than ever. So, as the night hunt finally grows to a close and early morning sun decides to shine down on earth, the all-new Creta’s voice-enabled panoramic sunroof reigns supreme. And even as the skies are changing hue to a deep crimson, the king roars ahead. Whether or not it will reign supreme, just like before, is not even a question.