Ather Energy is introducing a first-of-its-kind initiative in the EV category in India, an ‘Assured Buyback’ program for the Ather 450X. Ather Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of 3 years. One of India’s few “Make in India” EV manufacturers, Ather Energy has also built its own li-ion battery packs and an overall robust platform in the Ather 450 product line. The reliability of the product line has been tested since 2018 in Bengaluru & later in Chennai.
On seeing this high consistency in performance, Ather Energy has launched a unique buyback plan. The high reliability of the product will ensure that the scooters will command a strong value in the resale market, as witnessed by existing owners of Ather 450. The buyback program is another bold move from Ather Energy, in its endeavor to accelerate EV adoption in the country. With initiatives like Ather Grid, EV focused experience centers, and a highly engaged owner Forum, Ather Energy has gone much beyond building just scooters.
Aside from the new buyback program, Ather Energy has also improved some of the purchase enabling solutions for the launch of Ather 450X. Post the success of the lease model in Bengaluru and Chennai, Ather Energy will be extending the same for the Ather 450X across all cities. The model allows the customers to access a fully loaded Ather 450X at a lower price point and a nominal monthly fee. In the current economic context, this might be significant for a segment of customers who are unwilling to opt for a full purchase.
Quote by Tarun Mehta, Co-founder & CEO, Ather Energy: “Our faith in our product line has allowed us to create innovative solutions to make the switch to electric, easier – whether it is purchase or ownership. We believe Ather Energy’s electric scooters are going to have a fantastic value for years and will keep improving with new features which we will roll out as over the air upgrades. And to strengthen that assurance we are announcing a resale guarantee.”
Is an electric scooter more affordable?
To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE(internal combustion engine) 2-wheeler, and others can opt for low interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy has also reduced the ex-showroom price of the Ather 450 Plus model, which can now be purchased at Rs 1.39 lakh, actually Rs 1,39,990, which could also be marketed as a Rs 10 discount.
Can it be more affordable, what about a subscription plan?
Ather’s subscription plans have also been revised and made more flexible in order to match the usage of the consumer. The plans now offer 4 independent packs that the customer can choose from, based on their usage. The revised subscription plans are now starting at Rs 125 per month, which is not only better than the Rs 10 discount, but is actually affordable to own and ride an electric scooter throughout the city. The company will also offer other benefits to the customers, which include- Ather Connect Lite (for all basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA, and labor), and Ather Service Pro (premium service experience). Meanwhile, the EV maker has also announced that the Ather Grid, which is an option to charge at public charging points, will be absolutely free until March 2021.