Ather Energy has inaugurated its new retail outlet – Ather Space in Vesu, Surat and this new experience centre will be the brand’s second touchpoint in Gujarat. Previously, Ather introduced a new experience centre in Ahmedabad earlier this year. The expansion is driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the state.

The brand has witnessed a significant surge in demand in the state of Gujarat, nearly 8 fold, since the launch of the Ahmedabad store and post-state subsidy. The experience centre in Surat will allow potential buyers to experience the Ather scooter from a convenient location within the city. Furthermore, this store is aimed to educate customers about every aspect of the vehicle and witness the engineering and mechanical efforts that go into each Ather scooter. People in Surat can book test ride slots on the company’s website before visiting the experience centre to experience riding a connected & intelligent scooter. The Experience Centre has been opened in partnership with Kataria Group.

Ather Energy is proud to announce that they have expanded their retail footprint across key cities in India and is currently present in 21 cities with 25 retail stores. The company plans to expand to 100 cities with 150 Experience Centers by March 2023

Speaking on occasion, Mr Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “The response from Gujarat has been phenomenal since the opening of our Ahmedabad experience centre in January. Consumers have evolved and are now aware of the benefits of going electric, and expect electric scooters to offer excellent riding and ownership experience. This has led to a significant demand for Ather’s 450X and 450 Plus scooters, as they are currently India’s best electric scooters on offer. To cater to growing consumer demand in Gujarat, we are planning to expand to more cities, as we continue to see more customers in the state shifting to electric scooters.”