Audi recently announced the roll-out of digital sales and after-sales offerings in India. The German automaker’s website now includes augmented reality (AR), a 360° product visualizer, and a provision for online bookings. Potential customers can now check out the latest features, configure their Audi, explore finance options, and place an order, all from the comfort of their home. Audi was the first luxury car manufacturer in India to leverage Virtual Reality (VR), enabling Audi Q8 and Audi A8 L buyers to engage with, and personalize their cars. Furthermore, existing Audi customers can now book a service on the company’s website and schedule a car pick-up and drop as per their convenience. Audi India will also be adding real-time service status updates and online payment options to the mix soon.
Commenting on the announcement, Balbir Singh Dhillon, Head of Audi India, said, “Digital customer-centric initiatives are a key focus area for Audi in India. We have been at the forefront of enabling and introducing future technologies for our customers – including Augmented and Virtual Reality elements. Taking this Digitalization strategy a step forward, we are pleased to announce digital sales for our product portfolio and after-sales support for our existing and future customers. While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward.”
Those interested in checking out Audi India’s first-in-segment AR feature can scan the QR Code on the website from their hand-held device to experience the Audi product range in AR. Moreover, customers can post fun images of the Audi within their personal environment and can tag Audi India’s Twitter and Instagram page with #AudiShowroomInEveryRoom.