German luxury automaker Audi registers a 101 per cent growth in its sales figure in 2021. The brand has managed to sell around 3293 cars in 2021 compared to 1693 in 2020. Despite being severely hit by the Covid-19 pandemic, the company has managed to boost its sales figure by launching nine products, including five new electric vehicles.
The automobile sector was in most challenging phase due to global issues like semi-conductor shortage, increased raw material prices, and lockdown induced due to the second wave Covid-19 widespread. Audi India’s top management is highly optimistic about the growth of cars in 2022 as well. Mr. Balbir Singh Dhillon, Head of Audi India, says, “We are very happy with our performance in 2021 despite hitting roadblocks posted by the unfortunate second wave of the pandemic and other global issue like semi-conductor, commodity prices , shipment challenges , etc. At over 101%, our sales has more than doubled compared to the last year. 2021 was a big year for us with nine new models launched, marking our entry into the Indian EV market with five electric car launches.”
Audi India possessed a formidable challenge to uptick its sales figure while transiting to meet the strictest BS6 norms in 2020.The brand now only promotes and sells petrol and electric vehicles after completely dumping its diesel engines in India. Audi is firmly committed to its sustainability goals to deliver more than 20 fully electric models by 2025. As per a recent update, Audi Q2 had the highest ever sales figure in December 2021. However, Audi A4 and Audi A6 and Audi Q5 and Audi Q8 remain volume sellers for the brand. The company has strong demand and a good order book for 2022 for their RS and S performance cars.
Audi India has expanded its retail reach by opening exclusive new showrooms and workshop facilities. They have also doubled its approved plus facilities from seven to fourteen in 2021. Audi claims that solid performance in the year 2021 was uplifted by better preparedness for the second wave, resulting in strong business continuity.
Mr. Balbir Singh Dhillion further adds, “2022 is going to be another power-packed year for Audi India. We will continue to focus on our Strategy 2025 that focuses on Customer Centricity,Digitalization ,Products and Network. With our promising portfolio of volume, performance and electric cars, we will continue to redefine luxury for our customers. We will have our full-strength of our models back in the country and are confident of a strong performance in the months ahead.”
We tried to reach out to Mercedes, BMW and Volvo to know their sales figure for 2021. They are yet to disclose it, and we hope they announce their results soon; until then, stay updated with TopGear to get more industry insights.