‘Audi to join Formula 1’ . Yup, this headline is now officially breaking the internet. Well, quite honestly, the speculations were already made about the VW brand entering into the F1 in the wake-up of new power unit regulations that will come into effect from 2026. Click here to read about the power unit regulations and their impact on F1 motorsports. The brand under the VW group – Audi and Porsche has already been rumored to enter the F1, and today, Audi has officially confirmed their plans ahead of the Belgian Grand Prix at Spa.

Audi will compete in the FIA Formula 1 World Championship with an in-house developed power unit. The German brand hasn’t confirmed its strategic alliance with any manufacturer yet. But chances are they will provide the PCUs to Sauber, who currently runs under the Alfa Romeo banner in F1. The 2026 power units will maintain the current V6 internal combustion engine but will run on 100 percent sustainable fuel. However, the electric motor will be nearly as powerful as the combustion engine, which has an output of about 544 hp. The power unit will be built at Audi Sport’s state-of-the-art Competence Center Motorsport in Neuburg, not far from AUDI AG’s company headquarters in Ingolstadt.

With Audi’s introduction in F1 in 2026, the F 1 motorsport will heat up with the rivalry battle among legacy manufacturers like Mercedes-AMG, Ferrari and McLaren. “I am delighted to welcome Audi to Formula 1, an iconic automotive brand, pioneer and technological innovator.This is a major moment for our sport that highlights the huge strength we have as a global platform that continues to grow,” says F1 President and CEO Stefano Domenicali.

“Motorsport is an integral part of Audi’s DNA.Formula 1 is both a global stage for our brand and a highly challenging development laboratory. The combination of high performance and competition is always a driver of innovation and technology transfer in our industry. With the new rules, now is the right time for us to get involved. After all, Formula 1 and Audi both pursue clear sustainability goals.” says Markus Duesmann, chairman of the Audi board.

Audi’s vision to go carbon-neutral also aligns with the vision of Formula 1. The brand’s entry into F1 will not only strengthen its technical domain but will also amplify the brand image of being a luxurious, sporty carmaker. Audi already has a lot of laurels under its belt in the world of motorsports with Le Mans and DTM. And recently, Audi made a successful debut at the 2022 edition of the Dakar Rally. Will Formula 1 be the next big thing for Audi?