Another day, another launch. This time, it’s the Benelli 502c. It’s priced at Rs 4.98 lakh (ex-showroom) and deliveries are set to commence next month. If you’re interested in this rather handsome and rugged cruiser, the booking amount stands at Rs 10,000. The 502c is powered by the same 500cc, twin-cylinder engine that churns out 47 bhp at 8500 rpm and 45 Nm at 6000 rpm. The six-speed gearbox, too, remains the same as the Leoncino and TRK 502. By the way, which one would you fancy from all three?

Benelli 502c (5)

Visually, the 502c takes very obvious design inspiration from another Italian cruiser. Although its aggressive styling, visible steel trellis frame, free-floating single-piece seat, LED lighting, distinct front fascia and double-barrel stainless steel exhaust pipes do look quite appealing. The 502c is sure to grab attention, much like other Benelli motorcycles in India. Other notable features include a 21-litre fuel tank, 170mm of ground clearance and a fully digital instrument cluster.

Benelli 502c (5)

Commenting on the announcement, Vikas Jhabakh, MD, Benelli India said, “We are excited to launch our Ultimate Urban Cruiser in India today. The 502c is a classic Italian power cruiser combining distinct design, aggressive styling, laid-back ergonomics and engaging performance. With the launch of 502c, we are venturing into an all-new segment of high-performance power cruisers and are looking forward to adding more customers to the Benelli family in the country.”

Benelli 502c (5)

Given that the 502c is a cruiser, it gets a low seating position, wide swept handlebars and forward-set foot pegs. The rear mono-shock is adjustable while the front comes with USD telescopic forks. Braking duties are handled by dual semi-floating 280mm discs up front and a 240mm disc at the rear. There’s dual-channel ABS at hand, for a safer experience. The ‘road ready’ weight, according to Benelli’s website, is 216 kilograms. Both front and rear wheels are 17-inch units. As far as competition is concerned, the 502c will lock horns with the Kawasaki Vulcan S. Although the Vulcan S is more expensive, it comes with a lot more power, too.