BMW Group India has delivered 2,482 cars in the first quarter of 2020. The numbers combine 2,365 units sold through BMW India and 117 units through MINI India. Additionally, BMW Motorrad has shown a stable growth- delivering 1,024 motorcycles to customers.
While the coronavirus pandemic had presented a mammoth challenge to BMW Group India, they have announced contactless and safe ways to meet the requirements of existing as well as potential customers. Until normalcy returns, BMW Group India shall be focusing on consistent digital interaction with our customers.
Breaking down those sales figures, it’s noticed that a significant contribution of over 50% comes from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X1, BMW X3, BMW X5, and the BMW X7. A strong contribution also came from the BMW 5 Series and the BMW 3 Series.
The iconic MINI Hatch and the locally-produced MINI Countryman together commanded a share of over 60% in MINI sales. Sales for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales.