BMW India has launched its first-ever BMW Urban Retail Store with KUN Exclusive in Hyderabad. Based on the BMW Facility NEXT concept, the BMW Urban Retail Store is an evolution of the dealer network into a new-age interactive urban space. The facility comprised of a showroom with BMW and Mini lifestyle apparel and car accessories along with a café. The urban retail store is located at Plot No.1 & 2 Survey No.403/1, Road No.1, Nandagiri Hills, Jubilee Hills Hyderabad, Telangana – 500033 and is headed by Gautham Gudigopuram, Dealer Principal, KUN Exclusive.
Vikram Pawah, President, BMW Group India, said, “The BMW Urban Retail Store heralds a new chapter in offering a distinctive brand experience to our customers and fans. Each element of this modern ‘phygital’ store embodies the characteristics of the BMW brand and creates a unique progressive experience. The ambience it offers is a perfect intersection of modern design, digitalisation and an interactive urban setting. In contrast to a traditional automotive dealership, the BMW Urban Retail Store is an interactive and interesting space that engages you instantly. One can take a step in and explore fascinating products and exciting lifestyle offerings along with their loved ones over a cup of freshly brewed coffee. We are proud to bring India’s first-ever BMW Urban Retail Store to the vibrant and tech-savvy city of Hyderabad with KUN Exclusive, our long-standing dealer partner in the region.”
The BMW Urban Retail Store comprises of vehicle display area, exclusive BMW, Mini Lifestyle collections and car accessories section, a mezzanine floor and a unique café by Blue Tokai. The first-of-its-kind integrated Café by Blue Tokai is the latest destination in Hyderabad to enjoy a cup of finest coffee with friends. The café serves an exclusive limited edition in-house brew of ‘BMW blend coffee’ along with curated gourmet snacks.
The latest range of BMW Lifestyle Collection is showcased for automotive enthusiasts. It includes numerous inspiring products and exciting styles such as the new BMW Collection, BMW Bikes, BMW M Collection, BMW Motorsports Collection, BMW Classic Collection, BMW Miniature, BMW Kids Collection, BMW Sports Collections, Montblanc Collection for created for BMW, BMW Iconic Collection. The Mini Lifestyle Collection includes the Mini 2020 Collection and the Mini 60 Years Collection.
An experience zone featuring Virtual Reality brings customers face-to-face with the latest information on the BMW product range. An interactive Virtual Product Presentation displayed on a large screen along with a car configurator helps customers to evaluate, configure and review their dream car as per their imagination. Furthermore, the facility diligently follows comprehensive sanitisation process of its premises and follows social distancing norms as per the government guidelines.