Italian auto manufacturer Ducati rejoices by ending the 2021 year with a bang. They have registered the highest ever sales growth of around 42 per cent increase than the previous year. In 2021, Ducati recorded double-digit growth from all the leading countries, starting with the United States, which regained the place of top market for Ducati with 9,007 units which correspond to an increase of 32% in 2020, followed by Italy with 8,707 bikes (+ 23% on 2020) and by Germany with 6,107 units (+ 11% on 2020). The Chinese market also grew with 4,901 motorcycles (+ 21%), as well as the French one with 4,352 (+ 12%) and the UK one with 2,941 units (+ 30%).
The Multistrada V4 was by far the biggest-selling and most-loved bike for Ducatisti in 2021, with 9957 motorcycles delivered to customers across the globe. These results were achieved despite the unpredictable situation generated by the supply crisis that has been ongoing for some time. The covid-19 pandemic has brought various shortcomings and challenges, but the brand stood firmer and performed extremely brilliant with its sales figures.
“2021 was a magical year for Ducati. We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company’s history. We also won the title of MotoGP Constructors’ World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023,” says Claudio Domenicali, Ducati CEO.
The 2022 range is already enjoying praise from enthusiasts, as demonstrated by the highest order portfolio ever at the beginning of the year. For 2022, Ducati presented nine new models to the public during the Ducati World Premiere, helping to create an even more complete range ready to satisfy the desires of every type of motorcyclist. The new nine launches will be span across Scrambler, Multistrada, Panigale, Diavel and the Streetfighter family.
Francesco Milicia, Ducati VP Global Sales and After Sales, further adds, “These results are also the outcome of extraordinary work aimed at the continuous improvement of the global sales network both in quantitative terms, with 84 new dealerships, and in qualitative terms, focusing on the digitization of processes and omnichannel to guarantee our Ducatisti an “unforgettable” experience, which fully reflects the company’s values.”