Ducati reopens the Museum, combines visits with new motorcycle or e-bike experiences

New and exciting experiences, to be tackled by motorbike or on Ducati’s range of e-bikes, offered to visitors to encourage the discovery of the territory and its cultural, tourist and motoring traditions

On Saturday 4 July, on the same date that Ducati was founded 94 years ago, the Ducati Museum and the Fisica in Moto educational laboratory of the Borgo Panigale factory will reopen their doors to visitors, after the forced stop due to the health emergency.

The reopening will be gradual. Until 30 September the visit to the Ducati Museum and the educational laboratory will be limited to Saturday and Sunday, with the exception of the weeks from 3 to 9 August and from 17 to 23 August, when visits on weekdays will also be possible. A single ticket will be available for visitors at the special price of € 25, which includes admission to the Museum and a guided tour of the Fisica in Moto Laboratory, a truly unique opportunity to discover the history of the Borgo Panigale motorcycle manufacturer and the laws of physics applied to the world of motors. Visits to the factory remain suspended for safety reasons, but a new virtual tour will be soon available on the Ducati website which allows visitors to go inside the production lines.

After the temporary closure caused by the health emergency, the Ducati Museum will gradually reopen to the public starting on Saturday 4 July

It will also be possible to combine a visit to the Ducati Museum and the educational laboratory with the new “experiences” that the Ducati Museum staff offers visitors. These are options, in any case related to the visit of the Museum and of Fisica in Moto, which are divided into two types of proposals that aim to discover the history, tradition and beauty of the Emilia-Romagna area of which Ducati is one of the most representative brands. The proposed itineraries can be done in one day, visiting Bologna riding one of the new Ducati e-bikes, accompanied by E-xplora guides certified by the National MTB Academy. Or by motorbike, divided over several days, independently but with the possibility of following an expressly designed itinerary, renting a Ducati to travel in the beauty of the Apennine landscape or experience the Romagna Riviera, reaching it through alternative roads and routes that can be enjoyed on the bike.

In line with the safety regulations against the spread of Covid-19, access to the facilities will be allowed for a maximum of 7 people per turn and after booking and purchasing the ticket on the website. Visits are scheduled every 15 minutes from 9.00 am to 18.00.

To learn more about the stages of the different routes go on the Ducati website.