If any other Ducati is not as appealing or eye-catching to you, then wait no longer as you would be very excited to know about the Ducati Unica program. It is a unique, customizable initiative for enthusiasts to build the one-of-a-kind Ducati of their dreams. With Ducati Unica, brand opens its doors to Ducatisti and accompanies them in developing and designing their dream bike. One who will be a part of this program will be privileged to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
What’s fascinating, though, is that an enthusiast will get in-depth knowledge, insights, and personal touch towards the bike’s design and customization. With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail of precious materials, dedicated finishes, special colours and Ducati Performance accessories. Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
“Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their bike, making it a direct expression of each person’s style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world”, says Andrea Ferraresi, Ducati Design Director.
Ducatisti who will enroll with this program will be able to enter the Ducati Centro Stile atelier and describe their desires to the designers. They can experience the progress of designing their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
There is a small catch to this unique Ducati Unica project. There will be a minimal number of requests to be entertained each year. Customers whose design values are in line with the brand’s values will be given priority. Each Ducati Unica is delivered to its owner by a certificate of uniqueness, which attests to its originality and ensures its non-replicability.