Harley-Davidson launches multiple new initiatives for customers in India

Harley Davidson India
Representational image (Photo: Harley-Davison India)

To face the challenges put forth by the COVID-19-related lockdown in the country, Harley-Davidson India introduced several new initiatives during the months of April and May. These include home deliveries of motorcycles, extended service warranties and a completely online version of Passport to Freedom. In-line with its commitment to contactless services, the company has formalized the Harley-Davidson Home Delivery program. This will help customers explore the range of Harley-Davidson India’s website and then directly connect with a dealer expert via the dealer locator to discuss their purchase and payment opportunities. Do note that home deliveries are free for distance up to 40kms from the dealership and chargeable for every extra kilometre.

Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said, “For an experiential brand like ours, it is critical to stay engaged with customers and enthusiasts continuously, keeping them hooked to the brand. We have introduced a number of initiatives to keep them motivated and look forward to riding.”

Furthermore, there’s a 30-day extension for Harley owners whose product warranties are expiring during the lockdown period. The brand will also provide a 60-day extension to customers who fall under the HDFS (Harley-Davidson Financial Services) planned maintenance program. The Harley-Davidson contact centre and road-side assistance will continue to provide support services to all customers. Harley-Davidson India has also rolled out an online avatar of its popular program- ‘Passport to Freedom Online series’ in partnership with some notable names in motorcycling to talk about their riding Harley experiences and more.