The Indian automobile industry is currently experiencing a relentless pursuit towards electric mobility. But there’s one thing for sure, the big players will have to contribute towards this initiative if we wish to see a smooth transition towards EVs. Keeping the same thing in mind, Hero MotoCorp has unveiled Vida, Powered by Hero, a brand-new identity for its emerging mobility solutions, including upcoming Electric Vehicles (EV).

The announcement was made by Hero at a one-of-its-kind Carbon Neutral event at the exclusive Clarence Island in Dubai on Thursday evening (March 3), Dr. Pawan Munjal, Chairman & CEO, Hero MotoCorp, also announced a US$100 Million Global Sustainability Fund. The fund will aim to establish global partnerships, spearheaded by the BML Munjal University (BMU) and Hero MotoCorp, with the objective of nurturing more than 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet.

First EV Confirmed!

The company also announced that their first electric vehicle will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lall, legendary Chairman Emeritus of Hero MotoCorp. The production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, India. Dispatches to customers will begin later in 2022.

Official Statement

Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, Powered by Hero Dr. Pawan Munjal said, “Vida means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place.”

“When I see our future generations, especially my grandchildren, all I want to do is build a future of optimism, a future of positive energy, a future that is clean, where everyone has something to look forward to and participate in something bigger and better. With the creation of ‘Vida’ we will offer everyone the opportunity to thrive, grow and live better while continuing to move the way they want. I will lead this initiative from the front,” Dr Munjal added.