Hero MotoSports scales up ‘Rally Life Navigator’ programme

Hero Rally Life Navigator
(Image: Hero MotoCorp)

Hero MotoSports Team Rally has introduced a one-of-a-kind digital initiative called ‘The Rally Life Navigator’ in India. Powered by the Hero MotoCorp’s rally-racing team – the Rally Life Navigator is an experiential boot-camp that aims to introduce rally enthusiasts to navigation, a key skillset in the world of rallying. The initiative includes video tutorials and competitions that allow participants to learn basic road-book skills while digitally exploring the popular global rally destinations from the safety of their homes.

After the three earlier challenges, Hero MotoSports is now hosting a new challenge in the series called The Marathon. Scheduled between May 23-24, 2020, this will be a multi-location round hosted at real-world rally tracks for an enhanced experience at a moderate difficulty level.

Wolfgang Fischer, Head – Hero MotoSports Team Rally said, “The ‘Rally Life Navigator’ is an interactive virtual platform for the global rally fan community to learn, engage in and digitally experience the rally life, especially in the current situation. The initiative aids the navigation journey of motorsport enthusiasts with tutorial videos, commonly used lexicons and training road-books using digital mapping. We are sure that the challenge will not only give the participants a rider’s perspective, but also build their appetite to experience the rally-life in the real world.”

Hero MotoCorp official state that the initiative has already witnessed an overwhelming response so far with nearly 1000 global registrations for eight road-book training sessions and three competitive navigation challenges.