Honda Cars India Ltd (HCIL) has registered a monthly domestic sales number of 6,765 units for the month of September 2021. Additionally, HCIL has also exported a total of 2,964 units this month. During the same period last year, Honda Cars India had registered a domestic sales number of 10,199 units which is certainly higher by 3,434 units when compared to the current numbers. But on the other end of the spectrum, Honda Car India’s exports numbers have increased drastically from 170 units during this period last year to the current number.
Commenting on Sep’21 sales performance, Mr Rajesh Goel, Sr. Vice President and Director-Marketing & Sales, Honda Cars India Ltd, said, “On demand side, there is good momentum in the market with improved buying sentiment. However, the supply chain hurdles including the widespread chip shortage has been a big challenge right now for the industry, which impacted our production volume and despatches during last month. We will continue to align our production through our best efforts to tide over this shortage in the coming months.” “With the onset of auspicious Navratra period next week, the festive season will see further rise in demand for our refreshed line-up and we are positive that it will be fruitful for us,” he added.
Honda Car India recently launched the facelifted sub-four meter sedan, the Amaze and hope to recapture the market, which is currently dominated by the Hyundai Aura and Maruti Suzuki Dzire. In terms of features on offer, the Amaze comes quite loaded with features such as full-LED headlights and fog light, 15-inch diamond-cut two-tone alloy wheels, chrome door handles and taillights that now have C-Shaped LED rear combination lamps. However, in terms of pricing, the Honda Amaze is priced between Rs 7.25 lakh to Rs 11.15 lakh, making it the more expensive option between its rivals. But between the three, only the Honda Amaze offers an automatic diesel option, which is currently quite in demand.