Kia has announced a change in the official name of the company in India to ‘Kia India’. Earlier it was known as Kia Motors India, in case you’re wondering. This update comes as a part of Kia’s new brand identity and brand purpose – ‘Movement that Inspires’ (sic). The name change symbolises Kia thriving to be an enterprise that offers a long range of sustainable mobility solutions.
The brand has removed the word ‘Motors’ from its earlier name after ratification by the Ministry of Corporate Affairs. It will now function under the corporate identity of Kia India Private Limited. The company has changed its logo and name at its Anantapur manufacturing facility and will carry out the same at its dealership gradually. Also, it was done to compliment the new brand name as well.
In just one and a half years of sales operation in India, Kia has emerged as the fourth most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the country. Currently, it sells the Sonet, Seltos and Carnival in the Indian market. However, word around the grapevine suggests a new MPV could be on the horizon. Who knows? We might even see the Stinger, Rio or Picanto make their way down here at some point. Do you feel this change will further improve Kia’s success in India?