Kia Motors India has announced several measures to support its dealer partners in difficult times of COVID-19. The manufacturer would be supporting dealers on the interest cost of their stock and has already reversed inventory funding amounts lying with them. Additionally, all the accepted Service Claims for warranty have been credited to the dealer’s account.
Commenting on the measures introduced, Mr. Kook-Hyun Shim, Managing Director and CEO – Kia Motors India said, “Our dealer partners are one of the key pillars of growth for us and form a foundation for Kia to connect with the consumers in the country. We are committed to offer our continued support in these testing times, and will undertake all necessary steps to help them navigate through the situation together with us. Dealer viability and stability is at the core of this program and we hope to spread positivity through it.”
A detailed guideline has been issued by the company to its dealerships to prepare them to operate in accordance with the government norms of distancing and sanitation, post the lockdown. The dealerships will be supported with 50,000 masks. To keep cars rolling out from their showrooms, Kia Motors is promoting sales via its online platform, and customers are being encouraged to book their cars online and reduce physical interaction points.
Manufacturing operations were halted by Kia Motors, keeping the public safety and national crisis in mind. To support the cause of fighting COVID-19, warranty services have been extended by two months for its customers. The company has also donated two crore to the Andhra Pradesh Chief Minister’s Relief Fund along with one lakh masks to the government for its COVID-19 initiatives.