Kia Motors introduces ‘Kia Care’ campaign in India

KIA Carnival
Kia Carnival (Image: Kia Motors India)

Kia Motors India has announced a hygiene-focused campaign called ‘Kia Care’ to ensure high standards of safety during vehicle servicing. Under this campaign, Kia cars will be given a free of cost sanitisation on a first-come, first-serve basis. This programme will be implemented across Kia’s network of 192 service touchpoints in 160 cities in India. The ‘Kia Care’ campaign has been specifically designed by Kia Motors India to regulate hygiene checks across three major levels – Vehicle Safety, Network Safety and Customer Safety.

Commenting on the new measures that have been introduced, Tae Jin Park, Executive Director and Chief Sales Officer, Kia Motors India said, “As a global leader in customer satisfaction initiatives, Kia Motors endeavours to offer the best in after-sales service. Our new ‘Kia Care’ campaign, which comes under the ‘Kia Promise to Care’ assurance, incorporates new hygiene checks and measures to ensure the health of our customers is not compromised. Given the effect of the COVID-19 pandemic, we have implemented this programme to cover not just vehicle hygiene, but that of our service centres and staff as well. The campaign allows us to offer peace-of-mind to our customers to get their precious Kia vehicles serviced with utmost safety in these difficult times.”

After evaluating the COVID-19 situation, the company has implemented certain safety measures under this campaign to promise a more stress-free ownership experience. There are three stages of the ‘Kia Care’ campaign –

  • Vehicle Hygiene – This programme involves proper cleaning and disinfecting of the entire vehicle, inside out. It includes top wash for the exterior, interior cleaning (special attention to frequently used touchpoints like steering wheel, door handles, etc.) with an anti-microbial solution and Fumigation of the vehicle. The fumigation process inside the vehicle is done with special equipment and a natural chemical which has sterilizing and anti-bacterial properties. The duration of the activity would be for 2 weeks at every dealership.
  • Network Hygiene – Kia Motors India has laid down an in-depth ‘Network Hygiene’ protocol for its dealerships and service centres across India. This will encompass all facets of customer interactions, from the moment of their arrival to their departure at all touchpoints. This includes a three-shift sanitisation programme along with sanitizer’s availability, regular temperature checks for all customers and employees.
  • Customer Hygiene – This part of the ‘Kia Care’ campaign is dedicated to customer health and safety. As part of the Contactless Digital Service (using Kia Link App), customers can enjoy complete online paperless & digital service with Pick-up & Drop facility as well as access to exclusive Mobile Workshops with zero physical involvement.

Additionally, the company has extended the duration of the free service under the protection policy by two months to take care of delays in servicing due to lockdown. The company also promises to update its customers regularly on the various hygiene steps it is taking through regular Kia-Link notifications and SMS alerts.