KIA Motors has showcased the EV6, which is the Korean automakers first dedicated battery electric vehicle (BEV) built on the company’s new EV platform (Electric-Global Modular Platform, or E-GMP). The EV6 will be developed under Kia’s all-new design philosophy that emphasizes on Kia’s shift towards electrification of their vehicles.
Mr. Karim Habib, Senior Vice President and Head of Kia Global Design Center stated that, “EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated. Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
KIA has also mentioned that as a part of the company’s brand transition, KIA’s new dedicated battery electric vehicles will be named according to a new naming strategy. All of its new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number which corresponds to the car’s position in the line-up.