Two years since it first arrived on the scene, the Lamborghini Urus has reached the important milestone of the 10,000th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) color, combined with the carbon fibre package and two-tone Ad Personam interiors in black and orange, complemented by carbon fibre components. Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales. In 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers worldwide.
In June 2020, a new colour collection was presented in the form of the Urus Pearl Capsule, which, with a two-tone exterior look, offers ultra-bright pearlescent shades with four-layer paint. Furthermore, it was in line with Lamborghini colour tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green) combined with glossy black roof, rear diffuser, spoiler lip and other details. The Urus Pearl Capsule comes as an optional extra for the 2021 model year and is offered together with a wide range of new colours and features.
In 2017, in preparation for the launch of the design of its third model, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 square metres. Manifattura Lamborghini, the assembly line dedicated entirely to the Urus, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations.
Manifattura Lamborghini establishes a new production model benchmark characterized by modularity, flexibility, and maximum personalization. In 2019, a paint shop dedicated entirely to the Urus was opened. Similar to the production line, the new paint shop is characterized by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.