Lamborghini’s new virtual Ad Personam studio consultation is here to allow you experience one-to-one creation of an entirely personalized car. In celebration of the new Ad Personam facility, Lamborghini has also announced the Aventador SVJ Xago special edition – a car Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn. Quite an experience, don’t you think?
From July 2020 clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display. A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.
The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.