Lexus announces initiatives for the transformation of the Lexus brand to evolve as a luxury lifestyle brand, delivering product and brand experiences with new technologies and values. The brand also took the opportunity to premiere the LF-Z Electrified, a conceptual electric vehicle that incorporates driving performance, styling, and technologies envisioned for realization by 2025.
The LF-Z Electrified claims to feature a dynamic balance through an optimal placement of the battery and electric motors as well as a new four-wheel driving force control technology known as “DIRECT4” that generates a superior and highly flexible driving performance.
The interiors are further enhanced with a “Tazuna” cockpit and features an open and minimalist design. Also, through dialogue with the driver and based on having learned the driver’s preferences and behavioral traits, AI, acting as a lifestyle concierge, proposes routes and restaurant reservations, among others. By enhancing safety and security along the way, AI enriches the mobility experience.
P.B. Venugopal, President, Lexus India added, “The global vision of “Lexus Electrified” is ever evolving and the LF-Z is a monumental leap in this journey. We are excited to be part of this evolution as a luxury lifestyle brand aimed at delivering amazing experiences to our guests in India.” By 2025, Lexus International plans to globally introduce 20 new or improved models, including more than 10 electrified models such as BEVs, plug-in hybrid electric vehicles(PHEVs), HEVs, in line with the needs of each country and region around the world and based on the concept of offering the right products in the right place at the right time.