Mahindra & Mahindra Ltd. (M&M), announced that its recently launched All-New Thar has crossed 50,000 bookings within just 6 months of its launch. Also, as of now, the waiting period on is almost 10 months long which they have planned to reduce by fast-tracking the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the Thar and reduce the waiting period for customers.

With its unmissable design, breath-taking performance, legendary off-road capability, everyday comfort, technology and world-class safety, the Thar continues to attract not only die-hard Thar enthusiasts but urban lifestyle-seekers as well. This has opened up an entirely new set of customers for this iconic 4X4 SUV.

Commenting on the milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, infact, surpassed all our expectations. The wait for the All-New Thar has been longer than expected and we sincerely appreciate our customers’ patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times.”

To read how the Mahindra Thar fared when taken dune bashing in Rajasthan, click here.