In light of the COVID-19 pandemic, Maruti Suzuki India has announced a standard operating procedure (SoP) for its dealerships across the country. The company claims the process will ensure the highest level of hygiene and sanitization across all its showrooms for the safety of its customers and employees. After the implementation of these SoPs and based on certain approvals from State Governments, some of Maruti Suzuki’s dealerships have started to open and deliver the cars to waiting customers. Currently, Maruti Suzuki has 3,086 showrooms across 1,964 towns and cities.
Explaining this new approach, Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India, said, “Customers satisfaction and safety is our top priority. All our dealerships have put in place steps to ensure complete safety, hygiene and sanitization of all touchpoints. I would like to assure our customers that your car buying experience with Maruti Suzuki is completely safe.”
“At the same time, not just our dealerships, but also our manufacturing facilities and service workshops are completely sanitized. They are following all safety protocols, as prescribed by the Government. The Maruti Suzuki family looks forward to deliver your favourite car in a completely safe and hygienic environment,” Ayukawa added.
Potential customers can experience the convenience of booking their cars or even personalizing through the websites. They can also explore the entire product portfolio and digitally personalize cars by a mix and match of accessories. All the documents for vehicle purchase can also be submitted digitally.
Furthermore, dealerships will carry out complete sterilization of the test-drive vehicles before aligning it for customers. One individual will be allowed to take the test drive with the relationship manager sitting in the back row.
Maruti Suzuki will now offer the convenience of doorstep delivery of their cars. All staff visiting customer’s home will follow safety protocols – including wearing masks and carrying sanitizers. All cars will be fully disinfected before delivery. In case of delivery from showrooms, limited persons would be encouraged. The showrooms will have hand-sanitizers at every touchpoint.