Maruti Suzuki India Limited has achieved yet another milestone. The brand has attained the mark of 50 lakh cumulative sales in rural markets. Maruti Suzuki has achieved this feat by setting up over 1700 outlets in the rural parts of the country. The brand also states that nearly 40% of the total sales come from these rural markets.
To make this happen, Maruti Suzuki has worked on many factors. The brand expanded to more than 4000 service touchpoints across the country, including 235 mobile service units. With over 12,500 specially trained dealership personnel called Resident Dealer Sales Executives (RDSE), work on fulfilling the expectations and teaching them the portfolio Maruti Suzuki offers in India.
Speaking on the success, Mr Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Rural markets have a very special place in our business. Over the years, we have carefully studied the needs of this segment. In 2008, MSIL strengthened its strategy with a focused and structured approach towards the rural hinterland, which was least affected by the global financial crisis then. We built on the network with the aim of ‘Ghar Ghar Mein Maruti’ (Maruti in every household) to tap the immense potential in rural India. To engage deeper, we designed various local-level engagement initiatives. We are proud to announce that with the support from our customers and local dealer partners, we have achieved 50 Lakh sales in rural India cumulatively. We remain committed to deliver products and services that match the customer needs in rural India.”
Presently, the portfolio of Maruti Suzuki caters to every type of customer, from a first-time buyer to a buyer looking to buy a premium vehicle without shelling out too much money. This is clearly visible when you examine the brand’s product line-up for India, which covers every price bracket to match the potential customer’s budget. Furthermore, to increase their presence, the brand has also introduced NEXA, Maruti Suzuki’s premium channel in upcountry markets.