Maruti Suzuki claims a remarkable milestone by selling 6 lakh units of the Vitara Brezza in a span of 5 years. The compact-SUV was first introduced in 2016 and since then has managed to garner a strong hold in its segment.
Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Launched in 2016, Vitara Brezza has consistently received appreciation from its customers and critics owing to its all-in-one package of power, refinement, convenience, comfort and premium-ness. Vitara Brezza is valued for its strong SUV stance and sporty character which gives the urban SUV a butch and bold look, making it extremely popular amongst the SUV customers. It is a delight to announce that India’s best-selling compact SUV has further strengthened its position as the market leader with the sales of 6 Lakh units. This is a testimony of our customers’ elevated support and love for the brand, especially in a segment which is traditionally diesel driven.”
The Vitara Brezza is powered by a BS6 compliant 1.5-litre 4-cylinder petrol engine which produces 103bhp and 138 Nm of torque and is offered either with a 5-speed manual or a 4-speed automatic. Maruti Suzuki also claims that it offers a fuel efficiency of 18.76 km/l for automatic and 17.03km/l for the manual. In terms of features, the Vitara Brezza is loaded to the gills with tech such as a new LED headlamp and DRLs, auto-retracting outside rear view mirror (ORVM), auto-dimming and antiglare inside rear view mirror (IRVM) and gear shift indicator. A 7-inch touchscreen infotainment system is also offered with built in Apple CarPlay and Andriod Auto as standard.
The compact-SUV segment is one of the biggest segments in India with the competition being extremely cutthroat. The Vitara Brezza faces some tough competition from the likes of the Hyundai Venue, Kia Sonet, Nissan Maginte, Renault Kiger, Ford EcoSport and the Toyota Urban Cruiser. So to achieve the task of selling 6 lakh units sure is an impressive achievement for Maruti Suzuki.