After its launch in early 2016, Vitara Brezza became the biggest headache for the Sedans in India. After the arrival of Compact SUV’s like Maruti Suzuki Vitara Brezza and Ford Ecosport, the segment started gaining its popularity over the Sedans and Compact Sedans, priced equivalent. Fast forward to today, Maruti Suzuki Vitara Brezza celebrates the achievement of 5.5 lakh sales within a short span of 4.5 years, since its debut. This is by far the fastest by any compact SUV in the Indian markets.
Until the arrival of Compact SUVs, Indian roads were filled with huge square boxes with high center of gravity, leading to excessive body rolls. This paved the way towards the popularity of Sedans, they came with a low center of gravity, stability at high speeds, comfort and ease of driving. Today, Compact SUVs check all these boxes, along with high ground clearance and practicality, as the icing on cake.
Responding to this rapidly changing customer needs, the all-new Vitara Brezza was refreshed earlier this year at the 2020 Auto Expo. Unfortunately, it has lost its synonymous Fiat powered diesel engine. Today, Vitara Brezza is only available with a peppy 4 cylinder 1.5 Litre K-series BS6 petrol engine.
Although, the first thing which comes in our mind after thinking about an SUV, is the diesel engine and black smoke all around. The Maruti Suzuki Vitara Brezza comes with a large 1.5-litre petrol engine under the hood. For all those who don’t know, the average size of engines in Compact SUVs in India, it ranges from a 1.0-litre turbocharged engine to a 1.2-litre naturally aspirated one. This larger engine in Vitara Brezza, offers more refinement and mileage.
Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Since its launch, Vitara Brezza has dominated the compact SUV segment. As a trendsetter, it clicked with the passion of the SUV buyer, with its bold design language, powerful performance and sporty character. It quickly went on to become the most awarded compact SUV as well as dominated the sales charts. With the introduction of the powerful 1.5L petrol engine along with numerous design updates, Vitara Brezza has further delighted the customers and cemented its pole position in the segment. This 5.5 lakh sales milestone of Vitara Brezza has been a marquee statement of our endeavour to consistently innovate and strengthen Maruti Suzuki’s portfolio in line with the current consumer preferences and market trends.”
Designed to be the perfect flaunt machine, the Vitara Brezza comes with a dual-tone roof, striking new LED headlamp and DRLs. It is complemented its advanced automatic transmission that features Hill Hold Assist feature along with next generation Smart Hybrid technology. The dual battery system plays its part in the Maruti’s selling point for the Vitara Brezza’s- its fuel efficiency, which is 18.76km/l for automatic and 17.03km/l for the manual variants. It also features idle stop-start & torque assist functions with regenerative brake energy.
Speaking about the sales, Maruti has managed to sell around 32,000 units of Vitara Brezza, within a short span of 6 months post the pandemic. This is not only an achievement, but has also helped the little SUV emerge as one of the highest-selling compact SUVs in a segment which has traditionally been diesel driven, thus breaking the myth of diesel preference associated with SUVs.