Mercedes-Benz India launches ‘Wishbox 2.0’ campaign

(Image: Mercedes-Benz India)

Mercedes-Benz has launched a number of new finance-based initiatives in India today. Dubbed ‘Wishbox 2.0’, these flexible financial solutions, are catered to ‘financially empower’ customers to purchase their vehicle of choice. The German automaker had first launched the ‘Wishbox’ mobility solutions initiative back in August 2019. This time around, the ‘Wishbox 2.0’ campaign is applicable only on the C-Class, E-Class and GLC range.

Martin Schwenk, MD & CEO, Mercedes-Benz India Limited, said, “Customer centricity has
been central to all our market strategy and at Mercedes-Benz, we have developed a deep
understanding of the luxury car market and that of our customers. As the markets across the country start reopening and operations begin in a graded manner, we are introducing ‘Wishbox 2.0’, a host of customized and highly flexible financial solutions, aimed at reinstalling customer confidence and empowering them to buy their Mercedes. ‘Wishbox 2.0’ is highly flexible and we are confident will instil customer confidence by offsetting some of their financial commitments. These smart financing solutions are one-of-its-kind and are our own way of supporting our customers’ investments and addressing the prevalent market challenges. We are confident that ‘Wish Box 2.0’ will find value among the customers and create some positivity in the market, continuing its success story from 2019.”

Mercedes-Benz’s new ‘Wishbox 2.0‘ campaign includes the following financial solutions to customers –

1. ‘Three months no EMI’ – No EMI for the first three months – hence no postponement of purchase

– Under ‘Wishbox 2.0’ a customer opting for a standard loan and agility can avail of an EMI free period for the first three months

– EMIs will only commence after the three month period of the 3/4/5 years loan as customized by the customer

2. ‘Step-Up 2020′ – Drive More Pay Less – Good for exchange & trade-ins and requires low financial commitment | Very low EMI for the remaining months of 2020 at 20 percent down payment

– The ‘Step-Up 2020’ is based on Agility and empowers the customer to opt for a payment
option suiting her/his financial convenience based on the availability of liquidity

– Small sum as the EMIs for the first six months of the contract and regular EMIs starts from 7th month

– This offer relieves the customer of any financial stress and builds the confidence for
making the purchase

3. ‘EZ 10′ or ’10-year finance scheme’ – A 10 years loan tenure | Low EMI of Rs 1499/lakh

– In an industry first, Mercedes-Benz India is extending a customer’s loan tenure to 10 years. This financial solution is based on 5 years Agility and 5 years refinance, and an amalgamation of two contracts

– A customer also has the option to opt for a guaranteed buy-back after 5 Years.

– In addition to this, the customer can avail the benefit of lowest per lac EMI of Rs 1499