Despite the challenges imposed by the COVID-19 pandemic, Mercedes-Benz India announced that the brand has recorded sales of 2386 units in the January-March 2020 period. Additionally, to cater to customer needs while the lockdown lasts, the brand is looking to serve its customers online.
As a part of their future sales strategy, there has been an Increased focus on new modes of digital sales like the e-commerce venture launched in Oct-2019 The brand India expects a significant part of its total sales to be completely online by 2025. This is being made possible by closely collaborating with its retail partners, offering them advice and support in order to best serve their customers.
Mercedes-Benz India has also been the first manufacturer to launch a ‘Made in India, for India’ BS6 vehicle (S-Class 350d) in Jan-2018 .The company has shifted to BS6 portfolio by Dec-2019, way ahead of the imposed deadline. The newly launched GLE 300 d SUV continues to have a waiting period of 3 months, while Mercedes-Benz India confirmed the recently showcased A-Class Limousine has been getting a very positive pre-launch response.
Currently, Mercedes-Benz India and its dealer partners’ are working remotely, while the production has been temporarily suspended as a precautionary measure. The brand- in association with local authorities, is also setting up a temporary hospital in Chakan. Initiatives have been taken by donating ventilators and supporting the needy.