The ongoing pandemic has proved to be a phase of recovery for the automobile sector. This is mainly due to the rise in demand for personal transport, because of disrupted public transport and social distancing norms. However, there is a small problem here, due to this pandemic, the nationwide supply chain for automobile manufacturers has also been disrupted. This has forced several carmakers to hike the prices in 2021. Joining the same list, Mercedes Benz India has also announced a price hike for the model range. The company claims that the reason behind this price hike is a steady depreciation of the currency and rising input costs, which have increased the operational costs of the company, triggering a price adjustment to offset that.

The ex-showroom price of Mercedes Benz India’s model range will be increased by 5% w.e.f. 15th January 2021. The price increase range is expected to start at around Rs 2 lakhs for a C-Class, and go up to Rs 15 lakhs for an AMG GT 63s 4 Door Coupe. This price hike makes us believe that offsetting the constant rise in input costs seems to have become essential to maintain a sustainable and viable business operation for the company and its dealers.

Mercedes-Benz AMG GLE 53 4MATIC Exterior Look - Topgear Magazine

This comes after the carmaker previously announced the waiting list, due to the overwhelming demand for the GLE and GLS SUVs and certain variants of the C-Class, E-Class, and the GLC models. However, there are lots of smart financial solutions from Mercedes Benz Financial Services that will enable an optimum cost of ownership experience for the customers.

Martin Schwenk, Managing Director & CEO, Mercedes Benz India said, “At
Mercedes-Benz, we offer an enriched product portfolio with the latest features like Mmc
technology and keep introducing new product enhancements in specific models. We have
been operating a sustainable and future-ready business; however, a necessary price
correction is required to offset the continuous rise in input and operational costs. The new
price range of our select vehicles will ensure the brand’s premium price positioning,
assuring a sustainable growth both for the brand and our dealer partners, enabling
the continuation of the best-in-segment customer ownership experiences, equated with
Mercedes-Benz”

Mercedes-AMG C 63 Coupe (Image: Mercedes-Benz India)

Price increase across the model range (Indicative List):-

Mercedes-Benz model range New price starting from
C 200 | C 220d Rs. 49.50 lakhs | Rs. 51.50 lakhs
E 200 | E 220 d Rs. 67.50 lakhs | Rs. 68.50 lakhs
GLC 200 | GLC 220 d 4M Rs. 56 lakhs | Rs. 61.5 lakhs
GLE 450 4M LWB | GLE 300 d 4M LWB Rs. 93 lakhs | Rs. 77.50 lakhs
GLS 450 4M | GLS 400 d 4M Rs. 1.05 crores
AMG GLE 53 Coupe Rs. 1.30 crores
AMG C 63 Coupe Rs. 1.40 crores
AMG GT 4 Door Coupe Rs. 2.60 crores