MG Motor enters pre-owned car business with MG Reassure program

MG Hector (Image: MG Motor)

MG Motor India has launched a certified pre-loved car vertical named ‘MG Reassure’ in India. MG hopes that this new vertical will provide quick and the best residual value for MG cars to customers across its dealerships. The pre-owned vehicles will be assessed through 160+ quality checks to ensure the leading inspection standards and conduct all necessary repairs before their resale. Also, MG says that it will undertake a methodical evaluation for the pricing of the used vehicles. MG owners can also sell their cars without any obligation to exchange them for a new MG vehicle.

Speaking on the launch of MG Reassure, Gaurav Gupta, Chief Commercial Officer, MG Motor India said, “Through MG Reassure program, we want to create a platform extending Transparency, Speed, Peace of Mind, and Assurance of the Best Resale Value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centres. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.”

Customers purchasing MG vehicles from its dealerships will get quality pre-loved cars to choose from which would have undergone a rigorous quality check. In terms of assurance, customers would also get a three-year, unlimited kilometres warranty along with three-year roadside assistance and three free services.