MG Motors has always penetrated strong in the Indian market by providing technologically advanced solutions in the car, and now they have moved forward and introduced MG eXpert. With MG eXpert, the company wants to enhance the purchase experience from the comfort of home by implementing a modern interaction methodology.
“We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.” Said Gaurav Gupta, Chief Commercial Officer – MG Motor India .
MG Motors has collaborated with the Eccentric Engines. The Eccentric Engines Experience Manager tool brings together the best audio and visual content to deliver a seamless product exploration, bridging the gap between virtual and face-to-face interaction.
On the occasion of the launch, Varun Shah, Co-Founder and CEO, Eccentric Engine says, “We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions.”
The brand claims that the MG eXpert platform has been designed on the principle of Power of Choice, a fundamental belief of MG Motor India. It will further empower customers to explore, experience, and make assisted decisions before purchasing smart MG vehicles from the comfort of their homes.