MG Motor India, along with its car owners in the city, conducted a fund-raising initiative for Covid-19 affected across the region. The proceeds collected were used for obtaining biodegradable bedsheets for patients. The initiative has been supported and appreciated by Shri Ajit Pawar, Deputy Chief Minister, Maharashtra.
These bedsheets will be distributed at the dedicated COVID centres, specifically in Pune and outskirts, to serve the affected patients. These eco-friendly biodegradable bedsheets can be used for a period of up to 48 hours. The initiative was led by owners of MG cars that form a part of the MG Car Club Pune (MGCC-I Pune), along with the MG Pune Dealership Team.
Speaking on the initiative, Mr Prasad Rasne, MGCC-I Chief Experience Officer for Pune, said, “Keeping the current landscape in mind, we have arranged for biodegradable bedsheets as a part of our first fundraising drive. We thank all participants and owners of MG cars for their generous contributions. We are confident that we together can address a critical facet that largely gets overlooked during our fight against the pandemic.”
MG’s local dealership in the city – BU Bhandari, also played a critical role in bringing together the brand’s customers in the region for the social cause. Speaking on the initiative, Shailesh Bhadari, Dealer Principal, BU Bhandari Group, said, “It feels great that MG has extended its community service philosophy to its dealerships. We are happy to have contributed to the cause and support Covid-19 affected patients in the region through this unique and meaningful contribution.”
Under its community service umbrella MG Sewa, the carmaker is doing various initiatives in these challenging times. Its Hector Ambulances continue to serve doctors and medical staff during their service to the nation. In April 2021, it had also joined hands with Devnandan Gases Pvt. Ltd. in Gujarat and has supported in increased the production of oxygen by 15% per hour at one of the latter’s plants in Vadodara within a week of the partnership and further aims to increase it by 50% soon. It recently also offered 200 beds for Covid-19 patients in Gurugram along with the online platform Credihealth.