It is no secret that the Tata Safari has a huge fan base in India. The earlier versions were instrumental in shaping up the brand, and the latest one has carried that trend forward. Sure, it is largely based on the Harrier, and it doesn’t have a four-wheel-drive system as the older ones did, but it has still captured many fans around the country. Proof of this is the fact that the 10,000th Safari has rolled off the production line, and what makes this feat even more commendable is that it has been on sale for just five months. Also, a significant chunk of that has been marred with lockdowns and budget cuts, and yet, the Safari has managed to keep its head high.
Speaking on this milestone, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to have reached this significant milestone for the new Safari in a span of four months.  Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover’s renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.”The Safari goes against some tough rivals in the MG Hector Plus and the newly launched Hyundai Alcazar. It will also compete against the upcoming all-new Mahindra XUV700 and Jeep’s version of a seven-seater SUV. Some testing times lie ahead of Tata’s flagship, but it is nothing that the Safari can’t handle from what we have seen so far.