Advertorial Feature | The new trend-setter – Nissan Magnite

Nissan Magnite

IN FASHION

The Magnite becomes one of the most sought-after names in the industry. What makes it such a trend-setter?

With over 20,000 bookings so far, the newly launched Nissan Magnite has lived up to the task it was assigned to do – saving a brand from exiting the county. As more and more customers are drawn towards their new-age dealerships, we dive deeper into the newest compact-SUVs unique offerings.

Nissan Magnite

EXCITING DRIVETRAINS

Powering the Magnite is Nissan’s all-new engine for India, the 1.0-litre HRA0 engine that packs in 99bhp and 152Nm of torque, enabling the SUV with enough grunt to keep you exhilarated whilst providing quicker and smoother acceleration. This engine coupled with the latest generation of X-Tronic CVT provides refined power delivery throughout the rev band. What’s more, the addition of an auxiliary gearbox diminishes the rubber band effect to a large extent, bringing this unit closer to the feel of a torque-converter.

Nissan Magnite

SEGMENT FIRST FEATURES

The Magnite comes with a host of safety and comfort features to keep your drive safe and enjoyable, both for you and the occupants, but adding to the list of offerings is two-segment first features are very alluring. Assisting your drive in the city is the 360-degree camera, which is aided by inputs from four onboard cameras placed on the exterior. This projects a birds-eye view on the infotainment system and can be toggled to display the left camera in focus, letting you park like an ace. What’s more, you can access Apple Car Play and Android Auto wirelessly on the screen, keeping the cabin clutter-free and appealing.

Nissan Magnite

SPACE FOR ALL

We’re all fond of airy interiors, spaces that welcome us with easy ingress. The Magnite has loads to offer here; with the best-in-class rear knee room on offer, your friends and family will have all praises for the comfort on offer. What’s more, the rear occupants are also offered a central armrest with two cupholders and a dedicated slot to place your phone. Front occupants are awarded the best-in-class couple seat distance, adding to the roominess on the inside. What aids the driving experience further is the expansive boot that’s on offer, with 336-litres to play around with along with a 60:40 split rear seat, you can carry your belongings and hobbies to destinations unexplored. Bliss!

Nissan Magnite

SUV STANCE

And exploring those destinations less travelled wouldn’t be a hassle as the Magnite comes with a high ground clearance of 205mm. A bump in the road cannot stop you, neither can bad terrains. This SUV stance inspires confidence to travel the distance, explore further and cherish the time behind the wheel with family and friends. What’s more, with the strong and bold design lines and the prominent bulging hipline, the Magnite is sure to grab eyeballs as you advance your journeys.

Nissan Magnite

BE THE SPOTLIGHT

Or rather, steal the spotlight with the first-in-class all-LED front lighting with powerful beams that enliven the roads ahead. The segment-first bi-projector LED headlamps to offer immense throw on the street, undercutting the lighting effect of oncoming traffic with ease. With a beam that is largely focused and disperse free, the road ahead shall always look clear as day, any time and every time. The L-shaped DRLs make an effortless statement, giving the Magnite an unmistakable identity of its own. The LED fog lamps add character and attitude to the front fascia making it modern and appealing.

Nissan Magnite

COST TO CUT

The Magnite not only packs in these features, but it also boasts of many attributes that make it such a winner. Most of all are its accessibility and value proposition. Nissan has made available many features as standard and allowed customers to customise their vehicles, ensuring accessibility across segments. With a price that undercuts the rivals by a large margin, Nissan has managed to create a sub-segment within a segment, which are traits of a strong and promising leader. It’s an excellent value proposition, one that’s widely being appreciated by the customers who are happily making this vehicle their own.

To read our first drive review on the Nissan Magnite, click here.