Piaggio launches online buying platform for Vespa and Aprilia

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Piaggio launches online buying platform for Vespa and Aprilia
Aprilia SR 160. Representative image (Photo: Piaggio India)

Piaggio has introduced e-commerce platforms with two exclusive online stores for its Vespa and Aprilia brands in India. Customers can explore the entire range of Vespa and Aprilia scooters. They can access information on the product and technical specifications of the models, check the range of colours, learn about the ex-showroom and on-road prices, calculate the EMI, apply for a loan and book online for an amount of Rs 1000, at the click of a button. Piaggio officials feel that due to the current situation, this solution would provide great relief to all the aspiring buyers of two-wheeler to move ahead in owning the world-class products from Vespa and Aprilia range.

Piaggio India has opened its Vespa and Aprilia dealerships in a staggered manner and are operating them in a safe environment. The teams are following social distancing protocols including contactless greeting, wearing protective gear and using hand sanitizers while addressing the sales and service needs of the customer, and the online platform will further help the process of buying in the current times.

Commenting on the launch of the e-commerce platform for Vespa and Aprilia, Diego Graffi, Chairman and MD, Piaggio India, said, “As a global brand, we are always focussed towards providing the best in class experience to our esteemed customers. We look forward to deliver best solutions in the given situation to ensure that we help address concerns of our customers. Our new online shops is a step in that direction; with the digital footprint, Vespa and Aprilia’s retail facilitation bringing our dealers online to provide a contactless service. We are constantly innovating with our products and processes to address the needs of changing times, and we have planned many more initiatives in near future for our customers. We are committed to facilitate our customers to experience our world-class brands and products to fulfil their needs of mobility and empower to enrich their individual lifestyle with adequate safety in the current situation.”

Piaggio dealers will now be able to connect with its customers through this platform. Dealers can receive a customer booking and get in touch with the customer, provide consultation on all their queries and facilitation. They can also get customers documents on email and complete the registration. Then, they can deliver the customer’s choice of Vespa or Aprilia scooter at their doorstep.