The Mahindra Group announces the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization. Under the new Global Design organization, Mahindra has committed to re-shaping the future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
Mahindra states that the Global Design organization will comprise of the newly introduced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). Here, in his role, Mr Pratap Bose will be responsible for both M.A.D.E and M.I.D.S and will oversee the design of all critical business segments such as authentic SUVs, including Born Electric Vehicle (BEV), LCV products.
To provide you with a bit of background of Mr Pratap Bose, he is an alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. His last assignment has been with Tata Motors in the UK, where he spent 14 years. Earlier, he had worked in Piaggio, Italy and Daimler Chrysler, Japan.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”
The Global Design organization is a strategic initiative by Mahindra that aims to ensure that products are future-ready and exceed customers’ expectations across the world. To provide world-class creative output and program execution, the automaker has dedicated verticals are being created in each studio location that will maximize and enhance creativity and ensure program delivery on schedule. In addition, the organization will sharpen Mahindra’s distinctive product designs and differentiated technology offerings across its portfolio.