French automaker Renault has launched its full-fledged Hindi website earlier today to cater to its growing customer base. With this step, Renault India becomes the first four-wheeler automotive brand in India to offer a bi-lingual website (English and Hindi). In addition, the website will enable customers who wish to access the website in Hindi, to efficiently avail information related to Renault’s entire product range and services directly online.
Renault claims that the consumption and demand for content in regional languages have increased significantly over the last few years. For example, India has over 624 million internet user bases, with more than 90% of users prefer consuming content in Hindi and Regional languages. Furthermore, Hindi and Regional content consumption on the internet has witnessed a staggering 50% growth over the last year. The growing prominence of regional content and customers demand for accessing the internet in Hindi has been a critical driver for Renault to include regional outreach as an essential part of its customer connect strategy.
The automaker has also significantly enhanced its digital capabilities and portfolios with online booking options and other interventions, providing the best services to its customers in these challenging times. In addition to demo through the Renault virtual studio, website booking facility and MYRenault App, Renault India launched the Renault Virtual Assistant (RVA) last year, offering personalized customer experience round the clock to potential buyers and existing customers. Renault also states that by the end of July 2021, the RVA will be available in three regional languages, including Hindi, Marathi and Tamil.
Driven by innovation, ‘Rural Float’ is another significant step toward moving closer to the customers in remote areas and providing a Renault vehicle ownership experience. With ‘Rural Float’, Renault has showcased the newly launched sub-four meter compact SUV, Renault Kiger, to its potential customers in rural markets, engaging more than 23,000 customers in 233 towns across 13 states, facilitating 2700 test drives.