Royal Enfield has announced the launch of its first-ever apparel and riding gear range, exclusively for women in India. This new range for women is available online and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata. It includes riding jackets, trousers, gloves, helmets, t-shirts, shirts and jeans. Royal Enfield has priced its new apparel range from Rs 700 to Rs 14,000. Company officials state that it has been crafted keeping in mind the riding habits of female customers and the varied weather conditions across the country.
Speaking about the newly launched lifestyle apparel range for women, Puneet Sood, Head – Apparel Business, Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life, and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stands for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women’s riding gear and apparel and aim at enhancing the motorcycling experience for women riders”
He further added that work on the women-specific riding gear began early last year around January/February. The number of women motorcyclists – be it as riders or pillions – in the country are increasing rapidly and RE wanted to address the need for dedicated riding gear for Indian women. Also, a growing number of women getting into adventure riding, as well. RE has been working closely with its riding community and women riders and has used inputs from them to come up with the range of riding gear specifically for women. All riding gear is equipped with CE-approved armour which not only meets but also exceeds Indian standards. Furthermore, RE has tied up with Central and its apparel is sold through Central outlets in 19 cities. The women-specific riding gear has been launched in four cities today but will be offered in more cities going forward.
In essence, Royal Enfield officials feel that this collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place.