Royal Enfield reopens retail network, resumes operations across India

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Royal Enfield Bullet 350. Representational image (Photo: Royal Enfield)

Royal Enfield has announced that it has reopened and resumed operations at more than 90 percent of its retail network across India. The company’s facilities, offices and stores across the country remained closed in compliance with government guidelines between March 22 and May 5, 2020. As of June 10, more than 850 stores and 425 studio stores across India are operational for sales and service. While most of these stores are completely operational, the stores in certain cities are functioning partially or on alternate days as advised by local authority guidelines. Royal Enfield has also rolled out a slew of initiatives that offer ‘Contactless Purchase and Service Experience’.

Customers can go through the gallery of motorcycle variants and colour options, choose genuine accessories to enhance appeal and functionality of the motorcycle, and have a look at the kitted-up motorcycle before booking it online. The customer can then connect with the closest local dealer and complete payment formalities through e-payment options available across Royal Enfield dealerships and the motorcycle can be delivered at the customer’s doorstep.

On the service front, Royal Enfield has deployed ‘Service on Wheels’ – a fleet of mobile service-ready motorcycles. These motorcycles are purpose-built, and equipped to carry tools, equipment and genuine spare parts to undertake almost 90 percent of all typical service and repair requirements at the doorstep of a customer, and will even be deployed as roadside assistance vehicles. ‘Service on Wheels’ is accompanied by authorised Royal Enfield technicians who strictly adhere to all safety-related guidelines. E-payment options will be available to the customer for truly contactless service experience. The Royal Enfield Service on Wheels motorcycles will be available across all dealerships by July.

Should the customer choose to bring the motorcycle to the service centre, the company has a set of strict safety guidelines in place to ensure sanitization and distancing. Motorcycle pick-up and drop facilities will be available across select cities. All Royal Enfield stores and service centres will follow all prescribed safety precautions, including sanitization of facility and display and test vehicles, mandatory use of facemask, and thermal screening at the entrance for staff and visitors. The customer lounge at the store and workshop and the apparel trial rooms will remain closed.