Skoda Auto India has announced a new ‘Peace of Mind’ campaign for its customers in India. The Peace of Mind campaign will focus on four aspects – Cost of ownership, Customer reach, Convenience and Transparency. The company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers through this initiative.
Under this campaign, Skoda India will reduce engine oil costs by 32%, reduce the prices of the spare parts and improve on the replacement intervals of these parts. Furthermore, the overall cost of maintenance has reduced up to 21% for a period of 5 years or 75,000km (varying from model to model). With a wide range of flexible products viz, SuperCare, Extended Warranty – 5th & 6th year, and service campaigns, Skoda aims to significantly reduce their vehicles’ maintenance costs.
Additionally, the brand also aims to increase its reach within the country by expanding its network to Tier II and Tier III cities. They plan to do that by setting up 185 aftersales touchpoints under their India 2.0 scheme. Also, a mobile service unit called ‘Skoda MobiCare’ is utilized for providing better accessibility to the customers.
As part of the brand’s customer-centric initiatives, customers can access information about their vehicle at any given moment. Via the MyŠKODA app, customers have access to digital services such as a Service Cost Calculator. Moreover, customers can also schedule service appointments for their vehicles from the convenience of their fingertips. Periodically, owners are also sent information via emails and messages regarding their service due and insurance renewals. Through MyŠKODA App, customers can access various features like the owner’s manual, accessories, book test-drives and avail service assistance. Customers can now also extend the roadside assistance program “ŠKODA Assist” for up to 9 years.
Mr Zac Hollis, Brand Director – ŠKODA AUTO India, commented, “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.”