Tata Motors announced that it rolled out its 1,00,000th unit of the Tata Altroz from its manufacturing plant in Pune earlier today. The Atlroz has crossed this remarkable milestone within only 20 months of its launch, even after facing numerous setbacks due to the ongoing Covid-19 pandemic in India. Furthermore, the Altroz also boasts of being the safest hatchback in India after scoring a 5-star Global NCAP safety rating.
Tata motors also state that the Altroz has stormed to the top 2 position in the premium hatchback category in FY22, with more than 20% market share. Moreover, the car clocked in its maximum sales of 7550 units in March 2021, with an average monthly sale of around 6000 units in FY22.
Speaking on this impressive achievement, Mr Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors, said, “We are pleased to share that we have crossed a major milestone during these challenging times and are grateful for the constant support and loyalty of our customers and partners. The Altroz occupies a pride of place in our New Forever range offering a wide variety of options in the premium hatchback segment. With multiple achievements in its kitty, the Altroz reflects true international standards of safety, design, performance and overall experience. The feat of 1,00,000th rollout today, is yet another testament to success of the Altroz in a challenging segment like premium hatchback. From becoming the official partner in IPL 2020, to being the lead car for some of India’s most prestigious marathon events, to becoming the fitting choice of reward to our Olympians this year, the Altroz has won everyone’s hearts. With increasing recognition from Indian consumers and earning incremental market share, we are confident that Altroz is poised for even more success in the future.”
The Altroz comes in six variants with 1.2L Revotron Petrol, 1.2L i-Turbo Petrol and 1.5L diesel engines. It is also available in the Dark Range and offers a host of premium features across all variants such as iRA connected car technology, touchscreen infotainment, Leatherette seats, 7” TFT digital cluster, R16 diamond-cut alloy wheels, Cruise Control, Rear AC vents and a whole host of other features as well.