Tata Motors’ joint venture with Jayem Automotives comes to end

Tata Motors joint venture with Jayem Automotives comes to end
(Image: Tata Motors)

Tata Motors recently released a statement announcing it has signed an agreement to purchase 50 percent shareholding of Jayem Automotives in JT Special Vehicles Pvt. Ltd (JTSV). Further to this announcement, JTSV will become a wholly-owned subsidiary of Tata Motors, following the completion of the procedural requirements. JTSV was formed back in 2017 as a 50:50 joint venture between Tata Motors and Jayem Automotives to develop performance-based versions of standard Tata cars in India under the ‘JTP’ brand.

The first cars to be launched under this brand were the Tiago JTP and Tigor JTP, which arrived in 2018. Both were powered by a 1.2-litre, three-cylinder turbo petrol motor which produced 113bhp and 150Nm of torque. Also, both got a five-speed manual gearbox along with performance-tuned suspension, lower ground clearance, optimised gear ratios and a whole lot more. Top speed was capped at 160km/hr and both cars were said to accelerate from 0-100km/hr in 10 seconds. The JTP models had even gotten a mild updated with slightly updated features in 2019.

However, the passenger car industry witnessed a challenging FY19-20, exacerbated with a mandatory change in regulations and the current COVID-19 pandemic, which has impacted the demand in this niche category of vehicles. In light of this ongoing scenario, both Tata Motors and Jayem Automotives found it prudent to discontinue this venture. However, Tata Motors will continue to provide all requisite support and service to customers and users of Tiago JTP and Tigor JTP cars at its select dealerships.