Tata Motors has begun production of the new Safari and has rolled out the first model as well. The production-spec version has been revealed after much anticipation and is set for launch soon. The bookings too will begin shortly and the Safari will be Tata’s flagship product in their entire lineup.
Unveiling the first official look of the new Tata Safari, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy. The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again.”
Alongside, Tata also launched the Tata Imaginator suite which offers customers a closer look at the all-new Safari via AR (augmented reality). You can now get up close and have a more immersive view of the new SUV which has gained quite the buzz since Tata christened it with the iconic ‘Safari’ name.
In terms of design, the Safari gets the same Harbour Blue paint shade that we saw on the Altroz i-Turbo and borrows quite a few cues from the Harrier, especially at the front. However, a closer look will reveal the updates in the form of a new grille that follows the tri-arrow theme and generous use of chrome garnish around the headlamps as well.
The profile view reveals the bigger changes. While the alloy wheel design remains similar to that of the Harrier, the rear-end is what sets the Safari apart.
You have a more upright rear with an all-new quarter glass and the roof too is extended towards the rear giving it additional space on the inside. The tailgate too is new and so are the taillamps.
The interior has not been revealed yet, but it will mimic the Harrier in many ways. The Oyster White interior with a blend of ashwood for the dashboard will give it a premium touch. The bigger draw though will be the third row of seats that SUV buyers love along with a panoramic sunroof. Powering the Safari will be the 2.0-litre turbo-diesel engine with the options of a 6-speed manual and a 6-speed automatic gearbox. There is no all-wheel-drive version yet, but being based on the Omega architecture, it does have the capability of having one.
The Safari will be launched on the 26th of January and prices are set to be between Rs 15 lakh to Rs 21 lakh. It will directly go against the MG Hector Plus and the Mahindra XUV500.