Today, Toyota Kirloskar Motor (TKM) launched a one-of-its-kind ‘Virtual Showroom’ to further digitalize customer experience. The virtual showroom enables customers to seamlessly look through their favourite Toyota vehicles online and also helps them book directly from the virtual showroom. Presently, it already consists of a payment getaway. Toyota will soon include more features such as best offers, finance options, loan applications and other value-added services in the future.

Potential customers do are not required to download or install any application, they can log on to on the Toyota Bharat website and experience the virtual showroom with just a few clicks using any device – A smartphone, tablet, laptop or desktop.

In the virtual showroom, customers can select the Toyota vehicle of their choice, get 360- degree external and internal views, check out all the available variants and colour options, switch on the lights, open and close the doors, virtually experience the top features in the day or night modes and get variant-wise prices. A crucial aspect of the new platform is that customers can see how a Toyota vehicle will look when parked in their garage or portico using augmented reality mode on their smartphones. More importantly, they can schedule a test drive or book their Toyota vehicle directly from the virtual showroom for delivery at their nearest dealership or the safe confines of their homes.

Talking about the new initiative, Mr. V. Wiseline Sigamani, Associate General Manager (AGM), Sales and Strategic Marketing, TKM, said, “Owing to the pandemic and growing access to technologies, customers increasingly prefer digital and contactless experience. Last year, as COVID-19 disrupted the purchase lifecycle, we took immediate steps to digitalize our sales process by making available pricing, offers and booking in the online realm. The virtual showroom further simplifies all the elements of car buying by digitizing and integrating the key touchpoints in a customer’s purchase cycle as a one-stop-shop solution. The core idea behind the virtual showroom is to empower our customers to access our world-class cars from wherever they want to. Moving forward, we will continue to listen to our customers keenly and introduce new solutions and tools leveraging digital technologies to further improve their buying experience.”