Toyota Kirloskar Motor announced its sales figures for May 2021. Over the past month, the company sold a total of 707 units amidst the prevailing restrictions & sporadic lockdowns in several parts of the country. In addition, they already announced the annual maintenance shutdown at their plant in Bidadi for operational purposes, starting on the 26th of April until the 14th of May. Even before the state-wide lockdown was imposed in Karnataka.
In comparison, Toyota Kirloskar had reported wholesales of 1639 units in the month of May 2020 and 9622 units in the month of April 2021. As a result, the cumulative wholesales of the automaker in the first five months of 2021 stands at 50,531 units compared to 24,820 units sold in the corresponding period last year, thereby registering a growth of 104%. That being said, the Japanese automaker states that the overall market situation and the consumer mindset were way better than in May 2020. They also anticipated factors such as ‘pent up demand’ since customers would buy a personal vehicle rather than use shared or public transport due to the current pandemic situation. In addition, Toyota claims that they have seen many pending orders, and there haven’t been any significant order cancellations either.
Commenting on the situation, Mr Naveen Soni, Sr. Vice President, TKM, said, “Last month witnessed no production at our plants in Bidadi as well as minimal sales owing to the much-needed restrictions & sporadic lockdowns in different parts of the country. Hence comparing last month’s performance to that of May 2020 would be highly skewed, as May 2020 had witnessed a gradual restart of both operations and sales. More so for TKM, as even before the restrictions were announced in Karnataka, we were well within our planned annual maintenance shutdown, thereby adding onto the number of non-production days.
Toyota Kirloskar has widened its market reach in India by adding new vehicles to its portfolio by partnering up with Maruti Suzuki. The current line-up of Toyota consists of the Vellfire, Camry, Fortuner, Innova Crysta, Yarris, Urban Cruiser and the Glanza. In addition, the automaker is also set to launch a new mid-size sedan called the Beta, which shares most of its components with the Maruti Suzuki Ciaz.