Toyota Yaris now available to government employees at Rs 9.12 lakh

Toyota Yaris now available to government employees at Rs 9.12 lakh
Toyota Yaris in 'J' grade. (Image: Toyota Kirloskar Motor)

Toyota Kirloskar Motor (TKM) recently announced the availability of its sedan Yaris on Government e Marketplace (GeM). The GeM launched in 2016, is a dedicated e-market for online procurement of goods and services by Government Organisations, Departments and Public Sector Units (PSUs). The Yaris, ‘J’ variant with seven airbags and manual transmission, is available on the GeM portal starting June 2020.

The Yaris J Grade MT has been listed on the GeM portal at GeM price of Rs 912,382 (Freight charges & taxes extra basis location). Since its India launch in 2018, the locally manufactured Yaris, has been well received. The sedan has registered a growth of 64 per cent for the period of January to March 2020 when compared to the same period last year.

Commenting on the move, Naveen Soni, Senior Vice President, Sales and Services, TKM, said, “Toyota Yaris is a preferred choice in the segment for its world-class safety, quality, durability and reliability features. The listing of Yaris on the GeM will now ensure that car buyers from central and state governments will have a wider choice in the sedan category. We are cognizant that several Government undertakings are moving towards procurement from the GeM in the post-COVID world and we want to ease their buying experience.

“Also, the “Covid Warrior” special offer applicable on Yaris has received good response and also given us an opportunity to thank the Government employees and doctors for their unwavering services towards containing the Covid pandemic. We are hopeful that this move will help us capitalize on the new B segment opportunity and increase interest from various Government departments and PSUs besides.” Naveen further added.

The latest move will help TKM to further enhance Government sales and provide more choice to discerning departments and PSUs across sedan, MPV segments. TKM already sells the Innova G Plus Diesel seven and eight-seater, GX Petrol seven and eight-seater, VX Petrol seven-seater models on the GeM platform.