Indian leading two-wheeler manufacturer TVS Motors has allied with Global oil and gas company Petronas as a title partner with TVS Racing, India’s first factory racing team. The strategic partnership will give a much-needed push to Indian two-wheeler motorsport.Moreover, The Petronas TVS racing team will participate in all forms of domestic two-wheeler racing, including Indian National Motorcycle Racing Championship (INMRC), Indian National Supercross Championship (INSC), and Indian National Rally Championship (INRC).
The partnership is further complemented by a strategic business alliance with PETRONAS Lubricants International (PLI) to develop a co-branded oil – PETRONAS TVS TRU4 RacePro –which will be available for consumers in the high street market across India in May 2022.
“We are delighted to have PETRONAS as our partner for TVS Racing. PETRONAS comes with many progressive technological solutions, backed by significant wins in prominent racing events. I am confident that PETRONAS’ global expertise and solid presence in motorsports combined with TVS Racing’s four decades of strong racing heritage will take us to greater heights.”, says Mr KN Radhakrishnan, CEO of TVS Motor Company.
TVS Racing has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy. The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in TVS Apache and TVS NTORQ 125 becoming the fastest growing brands in their respective segments. TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India.
Datin Anita Azrina Abdul Aziz, Senior General Manager, Group Strategic Communications PETRONAS, says, “Through our involvement in global motorsports events, PETRONAS has been able to continuously innovate our Fluid Technology Solutions offering for track and road, and we are proud to partner and extend our expertise to the TVS Racing Team. We are highly motivated by this project. It gives us another platform to test our capabilities and create awareness about the PETRONAS brand and philosophy to motorsport fans in India, a strategic market for our business.